Question

A company has hired a marketing research firm to conduct surveys to find out whether people will buy their new lawn care product. After the survey is completed, the company will most likely expect to receive _____. (Select all that apply.)

Responses

a comprehensive summary of the data
recommendations of whether to proceed with the product
names and addresses of those who indicated they would buy it
detailed information about potential customers’ incomes

Answer 1

The company will expect to receive a comprehensive summary of the data and recommendations on whether to proceed with the product launch from the marketing research firm.

Step-by-step explanation:

After the marketing research firm has completed the surveys to determine the potential success of the new lawn care product, the company will most likely expect to receive a comprehensive summary of the data and recommendations of whether to proceed with the product. These deliverables are key to understanding the market acceptance and to make informed decisions about the product launch. Receiving names and addresses of those who indicated they would buy it or detailed information about potential customers' incomes might be more specific than what is usually provided, unless explicitly agreed upon, since marketing research primarily focuses on aggregate data and privacy concerns may limit the sharing of personal details.