Final answer:
Green marketing is the practice of developing and selling environmentally friendly products that are designed to be safe for the environment and aim to reduce the overall environmental impact. option B is correct.
Step-by-step explanation:
Green marketing refers to developing and selling environmentally friendly products. This type of marketing focuses on the promotion of goods and services that are presumed to be environmentally safe and have a minimal negative impact on the environment. The term 'green' indicates a relationship with the protection of the environment, which is a central component of green marketing. It involves considering the environmental aspects of a product throughout its lifecycle, including its design, production, and disposal.
Many products fall under the category of green marketing. This includes green cleaners that use non-toxic chemicals, eco-friendly packaging, and green chemistry products designed to reduce the environmental impact during manufacturing. Companies have also adopted strategies to reduce their carbon footprint, such as improving energy efficiency and sustainability in their operations.
Environmental activism plays a significant role in pushing companies towards greener practices. Organizations like Greenpeace encourage businesses to improve their environmental performance by manufacturing long-lasting and safe products, reducing emissions, and advocating for stronger environmental policies. However, companies must be careful to avoid 'greenwashing', a practice where they promote false environmental credentials to appear more eco-friendly than they actually are.