Question

A close friend has opened up a para-sailing business in panama city, florida. in order to advertise the business to spring break tourists, you suggest that he hire a skywriter to fly along the beaches during the day. this form of advertising is considered:

O non-traditional advertising
O radio advertising
O direct marketing
O outdoor advertising
O print advertising

Answer 1

Hiring a skywriter to advertise a para-sailing business in Panama City, Florida is considered outdoor advertising, as it reaches potential customers outside their homes in a visual and location-specific manner.

Step-by-step explanation:

In response to the student's question about which form of advertising should be considered for a para-sailing business in Panama City, Florida, the answer is: outdoor advertising. Outdoor advertising encompasses any form of advertising that reaches the consumer while they are outside their home. Hiring a skywriter to fly along the beaches would be an effective use of outdoor advertising, as it captures the attention of potential customers in a non-traditional, visually compelling way, directly in the location where the service is offered.

This method differs from traditional means such as print advertising or radio advertising, and is more location-specific compared to direct marketing strategies.Hiring a skywriter to advertise a para-sailing business in Panama City, Florida is considered outdoor advertising, as it reaches potential customers outside their homes in a visual and location-specific manner.