Question

Justin is managing an extended advertising campaign for a local convenience store chain that includes a series of television, radio, and print messages. when justin is monitoring the campaign, what offers him a good indicator of advertising effectiveness?

O the daily and weekly sales volume
O past economic conditions
O planned store expansions in similar markets
O new advertising concepts
O the cost of the media buy

Answer 1

For Justin managing an advertising campaign, the daily and weekly sales volume act as a good immediate indicator of the campaign's effectiveness.

Step-by-step explanation:

When Justin is monitoring the advertising campaign, the daily and weekly sales volume would offer him a good indicator of advertising effectiveness.

By analyzing the sales data, Justin can see if the campaign is driving increased sales for the convenience store chain. If there is a noticeable spike in sales during the campaign period, it indicates that the advertising is effective in attracting customers and driving them to make purchases.