Final answer:
Managers should amend the existing plan to realign with the original target when a discrepancy between the plan and reality arises. This allows for a strategic response without completely abandoning the original plan.
Step-by-step explanation:
In the event of a discrepancy between the plan and reality, managers should typically amend the existing plan to move towards the original target. This approach involves assessing the current situation, identifying the causes of the discrepancy, and making adjustments to the current strategies without overhauling the entire plan. This method is preferred because it allows for a calibrated response to changed circumstances, informed by the company's initial strategic vision while incorporating new information and conditions.
It is important to note that an overly rigid adherence to Plan A, when faced with a potential devastating threat, could lead to catastrophic results. Conversely, shifting hastily to a completely new Plan B might not be necessary and could also be disruptive. Strategic management involves balancing these risks, and sometimes adopting a more conservative approach akin to Plan B can save the company from potential disaster, even if the costs of abandoning Plan A are not insignificant. The key lies in the ability to adapt and realign with goals in a measured and effective way.