Final answer:
Aligning email marketing goals with the overall business strategy is vital to maintain a coherent brand message, bolster the entire marketing strategy, and increase the likelihood of achieving business objectives. This alignment results in more engaged recipients and more effective email campaigns, which are key to the success of the business. The correct answer to the question is 'd. Both A and B'.
Step-by-step explanation:
Goals set in an email marketing strategy should be relevant to the overall business strategy for several important reasons. By aligning email marketing efforts with business objectives, companies can ensure that each email contributes meaningfully to their broader goals. This relevance also ensures that there is a strong, considered reason behind every sent email, contributing to the business's ecosystem as a whole.
Utility of Relevant Goals
Having relevant goals helps to maintain a coherent brand message, bolster the overall marketing strategy, and enhances the chances of achieving desired business outcomes. Implementing this relevancy requires clear communication of the business's core objectives, strategic planning to achieve these objectives, and executing email campaigns that directly support them.
Impact on Recipient Engagement
Each email sent is an opportunity to engage with recipients in a manner that furthers business objectives. A well-crafted email, with a clear and meaningful subject line, will be better received and more likely to achieve its intended purpose. This supports maintaining professionalism, showing respect for the reader, and ensuring a message that aligns with the business's goals.
Finally, the choice of a goal directly affects the tactical actions within the email marketing campaigns. From the clarity of content to the pursuit of specific strategies, having relevant, achievable, and appropriate goals will guide the planning and execution process effectively. This extends to the transparency of the intent outlined in the email's subject line and the context provided for the recipient.
Therefore, the correct option for the original question is d. Both A and B.