Final answer:
A company that is customizing both the product and the communications program for each unique market is using a multinational (option E) marketing strategy.
Step-by-step explanation:
The correct answer is E. multinational.
A company that is customizing both the product and the communications program for each unique market is using a multinational marketing strategy. In this strategy, the company adapts its marketing efforts to meet the specific needs and preferences of different markets.
For example, a multinational consumer goods company may modify the product features, packaging, pricing, and advertising messages to appeal to the cultural, linguistic, and regulatory differences of various countries. By doing so, the company can effectively engage and attract customers in each market.