Question

Marriott owns many brands of hotels, such as W Hotels, which is a luxury brand: Westin hotels, which is an upscale brand, and Fairfield Inns, which are midscale. Marriott is marketing its hotels based on

A) market segmentation.
B) market penetration.
C) diversification strategy.
D) differentiation.

Answer 1

Marriott marketing its hotels based on different brands targeting various market segments represents: A) Market segmentation.

What is market segmentation

Market segmentation involves dividing a market into distinct groups of customers with similar needs, characteristics, or behaviors.

Marriott's approach of owning and marketing various brands like W Hotels (luxury), Westin Hotels (upscale), and Fairfield Inns (midscale) caters to different segments of customers based on their preferences, needs, and expectations.

This strategy enables Marriott to tailor its services and marketing efforts to effectively reach and serve diverse customer segments within the hospitality industry.