Question

With audiences, you can use your data to retarget website visitors or reach known contacts and accounts. What does that include? Select four.

(a) Email marketing
(b) Social media advertising
(c) Display advertising
(d) Direct mail
(e) Content marketing
(f) Search engine optimization (SEO)

Answer 1

Email marketing, social media advertising, display advertising, and direct mail are methods that use audience data to retarget website visitors or reach known contacts. These methods focus on engaging with an audience that has shown interest or is already familiar with the organization, thereby improving the relevance and effectiveness of the marketing efforts.

Step-by-step explanation:

In the context of using audience data for communication strategies, the options that include retargeting website visitors or reaching known contacts and accounts are:

Email marketing

Social media advertising

Display advertising

Direct mail

These methods leverage user data to engage with audiences who have previously interacted with a website or are part of an existing contact database. They allow for personalized communication to enhance the relevance of the message and improve the chances of conversion. It's important to note that content marketing and search engine optimization (SEO) are also crucial, but they do not typically involve direct retargeting or contact with known individuals.

Answer 2

Audiences can be targeted using email marketing, social media advertising, display advertising, and direct mail, each chosen based on the demographic information of the intended audience.

Step-by-step explanation:

When using audiences for retargeting, the activities that can be included are email marketing, social media advertising, display advertising and direct mail.

These strategies allow businesses and political campaigns to reach specific demographic groups more effectively and efficiently. For instance, demographic information and media usage tendencies inform whether a campaign will employ traditional mass media like television and radio or more modern approaches like internet and social media campaigns.

Understanding the age, education, and technological proficiency of the intended audience is crucial in tailoring the message and medium to maximize engagement and impact.