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analyse the role of communication in the process of changing organizational culture. how can leaders effectively communicate the need for change, foster employee engagement, and overcome resistance during times of significant transformation?

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Final answer:

Communication is vital in changing organizational culture by ensuring multi-generational engagement, fostering social cohesion, and adapting to cultural shifts. Effective communication by leaders is crucial for building consensus and managing transformation within the workplace. Understanding and engaging with different community members' perspectives are fundamental strategies for facilitating change.

Step-by-step explanation:

Communication plays a pivotal role in the process of changing organizational culture. For leaders to effectively communicate the need for change, it is essential to foster employee engagement and overcome resistance. A multi-generational approach that includes elders, adults, and adolescents, strengthens intergenerational communication and supports harmonious change, leveraging the unique perspectives and influence each group holds. Building social cohesion and utilizing an asset-based approach are key, as they promote the involvement of community members and value the existing social resources, such as respected elders and established leaders.

Leaders must articulate organizational features in ways that resonate with different audiences, enhancing cultural awareness within rhetorical situations. This involves understanding innovation, invention, and discovery in culture while being mindful of cultural lag and the impact of globalization. As social media and grassroots communication become more prevalent, leaders need the skills to engage with and understand the community. By building strong social cohesion and communication channels between community leaders and the broader community, consensus-building for change becomes achievable.

Organizational culture encompasses the collective values, beliefs, attitudes, and systems that influence behavior within the workplace. Change agents within organizations must navigate these deeply ingrained aspects and use communication as a cornerstone to share experiences, build relationships, and develop a community that is open to change. Employers' expectations, within the context of workplace culture, are critical to this dynamic and must be communicated effectively during any transformational process.

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