Final answer:
In the context of sales, a 'Social style' (option a) refers to a communication pattern based on assertiveness and responsiveness (option 2) , a 'Canned presentation' (option b) is a sales presentation unchanged for every customer (option 1), and 'Adaptive selling' (option c) is when a salesperson modifies their style to the situation and customer's behavior (option 3).
Step-by-step explanation:
The definitions provided should be matched as follows:
- Social style: A specific pattern of communication behavior based on the intersection of assertiveness and responsiveness.
- Canned presentation: A sales presentation that is exactly the same for every customer.
- Adaptive selling: Occurs when a salesperson adapts, changes, and customizes her selling style based on the situation and the behavior of the customer.
It is essential in the field of sales and advertising to apply conventions of speech delivery such as voice control, gestures, and posture. Effective communication also involves being aware of cultural considerations and utilizing different communication strategies to engage different personality types.
This understanding can help in avoiding the pitfalls of communication that don't resonate with a diverse audience. Equipping oneself with such skills can enhance how information, technical content, and ideas are presented, thus improving overall interpersonal and business relations.