Performance marketing is the process of using concrete information about customer behaviors to plan and refine marketing and sales strategies. The Option D is correct.
The term performance marketing involves data-driven approaches to optimize campaigns and achieve specific objectives, such as increasing conversions or ROI.
In essence, performance marketing is a results-oriented approach that relies on metrics and analytics to guide decision-making. It involves tactics such as pay-per-click (PPC) advertising, affiliate marketing, and social media advertising all aimed at delivering measurable outcomes.
By continually analyzing data and adapting strategies, businesses can maximize their marketing efforts and achieve desired results in a highly efficient manner.
The full question is:
Which of the following describes performance marketing?
• A set of practices designed to increase the quantity and quality of traffic to a website • The process of identifying common search terms and phrases consumers use to find products or services online
• The process of generating traffic to a website through paid ads that appear on search engine results pages
•The process of using concrete information about customer behaviors to plan and refine marketing and sales strategies