Final answer:
Option b, c and d are the correct answer. The guidelines for competing in a dynamic, innovative market include being cautious about overcommitting, applying knowledge from failed innovations, and being aware of potential future mistakes.
Step-by-step explanation:
The guidelines for competing in a dynamic, innovative market where a winning technology has not yet become dominant include:
- Being cautious about overcommitting in an attempt to be seen as a leader in the market. This is because overcommitting can lead to excessive costs and potentially hinder the ability to adapt to changing market conditions.
- Applying knowledge gained from failed innovations to identify new market opportunities. Learning from past failures can help in refining strategies and identifying areas with potential for success.
- Being aware that making initial correct innovation choices does not guarantee immunity from future mistakes. It is important to remain cautious and adaptable, as market dynamics can change quickly.