Final answer:
A questionnaire for understanding millennial fashion preferences and purchasing behavior would cover topics like clothing style, lifestyle influence, trend information sources, sustainability, ethical production, and willingness to pay for quality. The responses to these questions would be analyzed thematically to uncover common preferences and values to guide the development of a new clothing line by Fab India.
Step-by-step explanation:
When conducting in-depth interviews with millennials for the new clothing line of Fab India, the questionnaire could include the following questions:
- Could you describe your ideal clothing style and what you look for in brand offerings?
- How does your lifestyle and daily activities influence your fashion choices?
- Where do you usually gather information about the latest fashion trends?
- How important is sustainability and ethical production to you when purchasing clothing?
- Can you share your past experiences with purchasing clothing, including both positives and negatives?
- What factors most influence your decision to purchase a particular item of clothing?
- Would you be willing to pay a premium for high-quality, sustainably made garments?
For thematic analysis, these questions would be analyzed to find common themes such as sustainability, brand perception, and lifestyle compatibility. Findings could then be used to tailor the clothing line to the preferences and values of the millennial target market.