Question

What goals might a firm hope to achieve with an IMC campaign? (choose every correct answer.)multiple select question

o increasing customer loyalty
o increasing employee motivation
o generating inquiries
o increasing market share

Answer 1

With an IMC campaign, a firm typically aims to (1) increase customer loyalty, (2) generate inquiries, and (4) increase market share. While not a direct goal, enhancing employee motivation can also be an indirect outcome.

Step-by-step explanation:

A firm might hope to achieve several goals with an Integrated Marketing Communications (IMC) campaign. Among these, increasing customer loyalty is key as it ensures repeated sales and word-of-mouth promotion. Another goal is generating inquiries, which can be a precursor to customer engagement and sales.


Lastly, an IMC campaign can aim at increasing market share, which involves winning customers from competitors and growing the firm's presence in the market. Increasing employee motivation could be an indirect benefit if the campaign also internally promotes company values and goals, leading to a more engaged workforce.