Final answer:
Amazon has changed the book industry by implementing a production model and cost structure that allow for lower prices and greater convenience (option c). It impacted the reading culture with its Kindle e-reader and dominated the market by leveraging technology and a vast inventory.
Step-by-step explanation:
How Amazon Transformed the Book Selling Industry
Amazon has revolutionized the book industry by changing how books are sold, bought, and read. A critical factor in Amazon’s success has been its production model and cost structure. These aspects allowed Amazon to consistently undercut competitors’ prices, including those of large bookstore chains like Borders and Barnes & Noble. Amazon utilized online delivery to expand the consumer’s access to a much larger inventory of books than was traditionally available in brick-and-mortar stores. Their aggressive pricing strategies, combined with the convenience of online shopping and an expansive selection, enabled Amazon to dominate the market, leading to the closure of many independent bookstores and the struggles of established chains.
Not only did Amazon impact the retail aspect of books, but it also affected how people read through the introduction of the Kindle e-reader. This innovation further solidified its market position by creating a new way for consumers to access books digitally, fostering a shift from physical to electronic reading formats. In summary, Amazon’s enterprising use of technology, customer-centric approach, vast inventory, and efficient distribution methods have contributed to its leading role in the book selling industry.