Question

General electric made the excellent decision of hiring marketing expert shaunda zilich for employment branding. thanks to her skills and experience, the company conducted many fruitful recruiting programs. which of the following statements, if true, would strengthen this statement?

a. she believed that only the company's best employees should be allowed to endorse the company's brand.
b. she saw sales and staffing as two independent components.
c. she worked toward bridging the gap between marketing and hr.
d. she suggested that employers use a company-oriented approach rather than a people-oriented approach while hiring.

Answer 1

Option c is the correct answer. The statement that strengthens the case for Shaunda Zilich's positive impact on GE's employment branding is that she worked toward bridging the gap between marketing and HR, which aligns with a modern strategy of integrating the two to enhance recruitment.

Step-by-step explanation:

Among the statements provided, if true, the one that would most strengthen the statement that Shaunda Zilich contributed positively to General Electric's employment branding through successful recruiting programs would be: C. she worked toward bridging the gap between marketing and HR. This signifies that she applied a holistic approach to employment branding, which is a key factor in aligning the company's values with its talent acquisition efforts, thereby enhancing the effectiveness of recruitment initiatives.

Statement A suggests exclusivity in brand endorsement, which might not necessarily align with modern inclusive marketing strategies. Statement B shows a separation of sales and staffing, which could be counterproductive to integrated marketing and HR strategies. Lastly, statement D advocates for a company-oriented hiring approach, which might run contrary to contemporary trends that emphasize building a people-orientated culture to attract talent.

Effective employment branding, as seen with on-campus brand ambassadors, relies on understanding and leveraging the connections between a brand's reputation and its audience. As such, Shaunda Zilich's efforts in reducing the distance between marketing and HR philosophies could likely result in a more coherent and attractive brand image, aiding the company in drawing top-quality candidates.