Final answer:
The statement that a promotion mix includes advertising, personal selling, public relations, sales promotions, and direct and digital marketing is true. These tools are part of a company's strategy to communicate effectively with its target audience.
Step-by-step explanation:
The statement that a promotion mix consists of advertising, personal selling, public relations, sales promotions, and direct and digital marketing is true. The promotion mix is a part of the marketing mix and includes all the tools a company uses to communicate effectively with its target customers. Each element of the promotion mix has its own unique functions and benefits. Advertising is paid, non-personal communication that is used to inform or persuade audience. On the other hand, personal selling involves direct interaction between a sales representative and a customer with the aim to make a sale.
Public relations focus on building good relations with the company's various publics by obtaining favorable publicity, building a good corporate image, and handling or heading off unfavorable rumors, stories, and events. Sales promotions are short-term incentives to encourage the purchase or sale of a product or service. Lastly, direct and digital marketing involve engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships.