Final answer:
The characteristic not associated with the introduction phase of a product lifecycle is profit loss.
Step-by-step explanation:
The characteristic that is not a part of the introduction phase of a product lifecycle is profit loss. Typically, a product lifecycle consists of four stages: introduction, growth, maturity, and decline. The introduction phase is characterized by a low level of sales due to customers just beginning to learn about the product, and it is usually associated with high development costs as the product is newly launched. Although the costs to bring the product to market are high, this does not necessarily mean that companies experience a loss.
They might not realize a profit immediately due to the initial investment and marketing expenses, but profit loss is not a defining characteristic of this phase. As product awareness and sales slowly increase, companies strategically plan to reach the breakeven point and eventually generate profits in the growth phase.
This phase generally involves a low level of sales and high development costs, but not necessarily a loss, as companies plan for breakeven and profits in later stages.