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Activation model of information exposure

A) Elaboration likelihood model
B) Two-step flow model
C) Agenda-setting model
D) Diffusion of innovations model

User Madhu Tomy
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1 Answer

6 votes

Final answer:

The activation model of information exposure is explained by the Elaboration Likelihood Model, which describes two routes of persuasion: central and peripheral.

Step-by-step explanation:

The activation model of information exposure refers to the process by which information reaches individuals and influences their attitudes and behaviors. Among the options provided, the correct answer is A) Elaboration Likelihood Model. This model, developed by Petty and Cacioppo, suggests that there are two main routes of persuasion: central and peripheral. The central route involves a careful evaluation of the message content, while the peripheral route relies on superficial cues.

User Alfred
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