Final answer:
The illuminated sign is used as a marketing tool to reinforce the business' message of "down home cooking" and "friendly hospitality." The font, colors, and use of neon lights all contribute to creating an inviting atmosphere.
Step-by-step explanation:
The illuminated sign is used as a marketing tool
The illuminated sign plays a crucial role in reinforcing the business' effort to sell "down home cooking" and "friendly hospitality." The font used in the sign is likely chosen to evoke a sense of warmth, nostalgia, and familiarity, which aligns with the theme of the business. For example, a cursive or handwritten font can give the impression of homemade and traditional food. Additionally, the aqua background and the use of neon lights can create a vibrant and inviting atmosphere that catches people's attention, especially at night.