Final answer:
Order winners for automobiles are attributes that make a car desirable to customers, varying by market segment and consumer preferences. For example, performance may be an order winner for a Ferrari Testarossa, while safety features may serve as an order winner for a Toyota Camry.
Step-by-step explanation:
An order winner for an automobile is an attribute or a set of attributes that significantly contribute to the car's desirability and are the deciding factors in a customer's purchasing decision. Factors such as brand reputation, price, design, features, safety ratings, fuel efficiency, and performance can all be order winners depending on the target market.
For instance, the Ferrari Testarossa may win orders due to its performance and brand prestige in the high-end sports car segment, while safety features may make the Toyota Camry an order winner among family cars. The design and off-road capability could be the order winners for the Hummer H2 SUV, and the fuel efficiency could serve as an order winner for the Honda Civic. Consequently, an order winner varies based on customer preferences, market trends, and the specific segment of the automobile market the car occupies.