Final answer:
The strategic direction of the PRIME BEEF program is provided by program managers and leaders who set goals and determine strategies.
Step-by-step explanation:
In the PRIME BEEF program, the strategic direction is provided by the program managers and leaders.
These individuals are responsible for setting the overall goals and objectives of the program, as well as determining the strategies and tactics to achieve them.
They coordinate the efforts of various teams and stakeholders, and ensure that the program is aligned with the organization's mission and vision.