Final answer:
The burden of proof in disputes under the Uniform Commercial Code generally lies with the merchant, as the UCC has protections for consumers. The FTC checks factual claims in advertisements, but consumers should still heed the principle of 'Caveat emptor' (let the buyer beware).
Step-by-step explanation:
Regarding the Uniform Commercial Code (UCC), the burden of proof in disputes typically rests more with the merchant than the consumer. This is because the UCC, which governs commercial transactions, includes provisions that are protective of consumers. For instance, the UCC holds merchants to certain warranties, both express and implied, unless these are explicitly disclaimed. So, when a dispute arises over whether a product meets the terms of sale, merchants are generally expected to prove compliance with the UCC standards.
Additionally, organizations like the Federal Trade Commission (FTC) play a role in verifying factual claims about a product's performance in advertisements. While advertisers are allowed to use exaggerated or ambiguous language and images, untrue factual claims are not permitted. Ultimately, the principle of Caveat emptor, meaning 'let the buyer beware,' still applies to consumers, indicating that they should be vigilant and critical of advertising claims.