Question

Dominates the ladies’ wig market and wants to expand into men’s toupees.

A) As a strategic move to diversify its product offerings and capture a new market segment.
B) To maintain its dominance in the wig industry without exploring new markets.
C) Because the men’s toupee market is less profitable than the ladies’ wig market.
D) Without conducting market research or understanding the preferences of potential male customers.

Answer 1

A company would want to expand into men's toupees as a strategic move to diversify its product offerings and capture a new market segment.

Step-by-step explanation:

The reason a company dominates the ladies' wig market and wants to expand into men's toupees is likely because of a strategic move to diversify its product offerings and capture a new market segment. By expanding into men's toupees, the company can leverage its expertise and existing customer base to attract new customers and increase its market share. This expansion can help the company maintain its dominance in the wig industry and explore new markets, rather than being limited to just the ladies' wig market.