Final answer:
A store brand is a type of product that is manufactured and sold by a retailer under its own label or brand name. Many store brands imitate national brand packaging to attract customers and differentiate themselves from other store brands.
Step-by-step explanation:
A store brand is a type of product that is manufactured and sold by a retailer under its own label or brand name. These products are often sold at a lower price compared to national brand products. Many store brands imitate national brand packaging for several reasons.
Firstly, imitating national brand packaging helps store brands attract customers who are familiar with and trust the national brand. By using similar packaging, store brands can create a sense of familiarity and convince consumers that their products are comparable in quality to the national brand.
Secondly, imitating national brand packaging helps store brands differentiate themselves from other store brands. There are often multiple store brands competing within the same retail store, and imitating national brand packaging can help a store brand stand out and be perceived as a more premium or trusted option compared to other store brands.