Final answer:
The SWOT matrix is a strategic planning tool used by companies to assess their current situation and identify areas for improvement.
Step-by-step explanation:
The matrix that the student is referring to is known as a SWOT matrix. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It is a strategic planning tool used by companies to assess their current situation and identify areas for improvement. The SWOT matrix helps companies identify what they are doing well (strengths), where they can improve (weaknesses), what opportunities are available to them, and what environmental factors threaten their future (threats).