Question

There are three phases in the evolution of CRM: (1) reporting, (2) analyzing, and (3) predicting. What do CRM predicting technologies help organizations accomplish?

A. Make predictions regarding customer behavior such as which customers are at risk of leaving
B. Segment their customers into categories such as best and worst customers
C. Identify their customers across other applications
D. All the above

Answer 1

CRM predicting technologies help organizations accomplish making predictions regarding customer behavior, segmenting their customers into categories, and identifying their customers across other applications.

Step-by-step explanation:

CRM predicting technologies help organizations accomplish all of the above. These technologies use data analytics and predictive modeling to make predictions regarding customer behavior, such as identifying customers who are at risk of leaving. They also help segment customers into different categories, such as the best and worst customers, which can inform marketing strategies and customer retention efforts. Additionally, CRM predicting technologies can help identify customers across other applications, allowing organizations to have a comprehensive view of their customer base and provide personalized experiences.