Final answer:
The systems that support back-office operations and strategic analysis, and do not deal directly with customers, are represented by option D. All of the above.
Step-by-step explanation:
The correct answer to the question is D. All of the above. Back-office operations and strategic analysis are supported by systems that do not deal directly with customers. These systems are essential for managing internal processes, analyzing data, and making informed decisions.
Operational CRM focuses on supporting front-office processes, such as sales, marketing, and customer service. It helps manage customer interactions and improve operational efficiency.
Analytical CRM, on the other hand, focuses on analyzing customer data to gain insights and make strategic decisions. It helps identify trends, develop targeted marketing campaigns, and improve customer satisfaction.
Website personalization is another important aspect of customer relationship management. It involves tailoring the website experience to individual customers based on their preferences, behaviors, and past interactions.