Final answer:
The main difference is contact management involves the organization of information about contacts for relationship maintenance, whereas opportunity management focuses on the progression and conversion of sales opportunities. None of the multiple-choice options provided give a complete explanation of the differences.
Step-by-step explanation:
The primary difference between contact management and opportunity management is that contact management refers to the process of organizing and tracking all information related to contacts or potential leads, which may include both new and existing customers.
It is focused on maintaining relationships by keeping contact details updated, tracking interactions, and managing communication.
On the other hand, opportunity management is a strategy businesses use to track and manage sales opportunities with the objective of converting potential sales into actual sales.
It typically deals with identifying, qualifying, tracking, and nurturing sales opportunities through the sales cycle, regardless of whether these opportunities are with new or existing customers.
If we were to choose an answer among the multiple-choice options provided, none of them would be entirely accurate. However, the closest (but still incomplete) option would be D.
Contact management deals with existing customers (as well as potential new ones), whereas opportunity management is more focused on the process of converting potential new deals (opportunities) into sales, which can either come from new or existing customers.