Final answer:
Website personalization occurs when a website uses data like user viewing habits and preferences to tailor content and offers, enhancing user experience and engagement.
Step-by-step explanation:
When a website can accurately deduce a person's likes and dislikes to tailor offers that they are more likely to be interested in, this is referred to as Website personalization. This process involves analyzing and utilizing data such as past viewing habits and feedback from satisfaction surveys to predict future behavior. The preference data, such as favorite TV shows ranging from comedy to sports, can be used to fine-tune the offers and content presented to the user, hence improving the user experience and potentially increasing engagement and sales.