Final answer:
New politicians' attempts to control the media often fail because the media, driven by profit motives, are inclined to focus on sensational stories. Despite strategic media events and the use of spin doctors, the inherent conflict between controlled messaging and sensational journalism means such control strategies may be less successful.
Step-by-step explanation:
New politicians often grant access to reporters in an attempt to control the media. These attempts to control the media often fail because reporters have incentives to get sensational material. Politicians create media events which are meticulously staged to gain exposure in a managed setting. Reporters and the press are invited and encouraged to attend these media events so that the politicians can communicate their message in a controlled environment. However, the reality is that media outlets are businesses seeking profits and may prefer to publish or broadcast more sensational news to attract viewers and readers.
Furthermore, many members of Congress struggle to receive media attention due to the sheer number of representatives, which results in a wide array of agendas vying for the spotlight. Highly-ranked Senators and House members might receive more media support for their policies, but the overall challenge remains significant for individual representatives. Additionally, the media industry, driven by profits, may not always cover government and public affairs in-depth, instead focusing on a narrower range of views on policy issues.
Despite politicians' use of various tactics, such as holding press conferences timed for maximum exposure and crafting messages with the help of consultants or spin doctors, their control over the media narrative often comes into direct conflict with the media's pursuit of eye-catching stories. As a result, the efforts of new politicians to control the media may not always succeed as planned.