Final answer:
A manager's effectiveness as a communicator, specifically as a speaker and a writer, is key to managing a firm's reputation. Good communication skills allow managers to articulate values, address stakeholder concerns, and manage crises, which all impact how the firm is perceived both internally and externally.
Step-by-step explanation:
A manager's effectiveness as a communicator will determine how well they are able to manage the firm's reputation. This encompasses skills in speaking and writing, as well as being a good listener. An adept communicator will be able to clearly articulate the firm's values, address the concerns of stakeholders, and navigate through crises that may impact the firm's public image.
The quality of leadership and management affects both employee morale and the external perception of the company. Therefore, understanding the managerial role and how it ties into the reputation of the firm is crucial. As a result, when choosing between the options provided, a manager must be effective as both a speaker and a writer to manage the firm's reputation efficiently, as this involves interacting with both internal staff and external audiences.
Good managers also provide opportunities for skill development and have a significant influence on their employees’ career growth and job satisfaction. Therefore, their managerial approach could set the tone for employee engagement and how the work is completed, further influencing the company’s reputation positively or negatively.