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The influence of positive arbitrary biases is called the _______.

a) Horn effect.
b) Cognitive dissonance.
c) Response disposition.
d) Perceptual organization.

1 Answer

6 votes

Final answer:

The halo effect is a type of cognitive bias where an observer's overall impression of a person or entity influences their feelings and thoughts about that entity's specific properties or character.

Step-by-step explanation:

The influence of positive arbitrary biases is known as the halo effect. This psychological phenomenon occurs when an observer's overall impression of a person, company, brand, or product influences the observer's feelings and thoughts about that entity's character or properties. It is a type of cognitive bias where our evaluations in one aspect can positively influence our overall assessment, often leading to disproportionately positive judgments. An example of this could be perceiving a physically attractive person to be more successful or kind based solely on their appearance, which is an unrelated characteristic. The halo effect can have a significant impact on perceptions in various areas including workplace evaluations, product reviews, and social interactions.

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