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A company that sold unique high-priced furniture would practice which one of Porter's strategies?

a) Cost leadership
b) Differentiation
c) Focus strategy
d) Integration strategy

User Djlauk
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Final answer:

A company selling unique high-priced furniture engages in differentiation, a strategy emphasizing product uniqueness and premium quality that appeals to customers willing to pay for distinct features.

Step-by-step explanation:

A company that sold unique high-priced furniture would most likely practice differentiation as one of Porter's strategies. Differentiation is a competitive strategy where a company offers unique attributes that are valued by customers and that customers perceive to be significantly different from the products of the competition.

By offering unique high-priced furniture, the business is signaling that its products are premium and distinct from standard furniture offerings. Therefore, rather than focusing on cost savings or targeting a very narrow market, the company is making its products stand out through uniqueness and quality, assuming that customers are willing to pay more for these specialized characteristics.

User PankajSanwal
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