Question

The Nike + iPod Sports Kit is a sensor in your shoe that syncs with your iPod and provides details about your workout. This inter-organizational relationship affords both Nike and Apple a business advantage. This relationship between Nike and Apple is best described as:

a) Joint venture
b) Strategic Alliance
c) Co-branding
d) Synergistic alliance

Answer 1

The relationship between Nike and Apple is best described as a strategic alliance, where both companies collaborate to achieve mutual benefits.

Step-by-step explanation:

The relationship between Nike and Apple, as described in the question, is best described as a strategic alliance. A strategic alliance is a cooperative relationship between two or more organizations that share resources and collaborate to achieve mutual benefits.

In the case of Nike and Apple, their partnership allows them to combine their expertise in athletic shoes and technology to create a product that enhances the workout experience for consumers. Nike provides the sports knowledge and the shoe design, while Apple contributes the technology with the iPod and sensor. By working together, both companies can leverage their strengths and gain a competitive advantage in the market.