Final answer:
Zara uses information technology to optimize inventory, facilitate rapid information exchange, and enhance supply chain efficiency, but not to build silos of responsibilities.
Step-by-step explanation:
In the context of Zara's use of information technologies, it strategically implements these technologies for various benefits but not for creating silos within the company. Zara employs technologies to optimize inventory management, ensuring that the right amount of products is stocked based on real-time demand. Furthermore, the company leverages technology to facilitate rapid information exchange which allows it to quickly adjust to changing market trends and customer preferences. This also ties into enhancing supply chain efficiency, as Zara is renowned for its fast-fashion model, which depends on a responsive and adaptable supply chain. However, Zara does not use information technology to build silos of responsibilities; in fact, it does the contrary by encouraging communication and interaction between store managers, designers, and market specialists to remain agile and customer-focused.
Answer: d) Build silos of responsibilities with limited interaction between store managers, designers, and market specialists