Final answer:
The purpose of a content strategy is to create clear goals, identify a target market, choose appropriate distribution channels, and select topics that interest your audience. It involves articulating a claim like a thesis, defining your audience, and deciding on the right modes and media to communicate your message effectively.
Step-by-step explanation:
The purpose of a content strategy is to ensure you have set clear goals, know your target market, have identified the best channels to distribute and share your content, and have established a set of topics that will interest your audience in place. This process involves articulating your claim about your chosen issue, much like a thesis in a traditional essay, to define your purpose and goal. It will guide the structure of your project and the choice of media and modes to employ.
Steps to Define Your Goals and Audience
It is critical to define your goals and objectives at the beginning. You need to understand who your intended audience is and how they consume digital media. This involves considering social, cultural, or linguistic factors that could affect their understanding of and engagement with your content.
Determination of Modes and Media
After conducting initial research, you will need to decide on the modes and media you will use. This could involve creating a mockup or storyboard to visualize how your content will look and flow. The choices you make should honor your purpose and effectively communicate your message to your target audience.
Finalizing Your Content Strategy
Finally, consider message targeting and how you can simplify complex ideas into easily understandable sound bites. Proofreading your content for clarity, grammar, and spelling is also essential to make sure it aligns with your goals and resonates well with your readers.