Final answer:
True. A social media monitoring tool should be chosen based on a brand's marketing goals and the metrics they aim to measure, reflecting an understanding of the internet-savvy audience. As social media allows for rapid information dissemination, strategies like crowdsourcing ratings and accuracy assessments can help combat misinformation.
Step-by-step explanation:
True, a social media monitoring tool should indeed be determined by a brand's social media marketing goals, which identify which metrics will be measured. This selection process is essential because different tools offer diverse tracking capabilities that align with various marketing objectives, such as engagement, reach, conversions, and brand sentiment. Understanding the audience's demographics on the internet is vital for tailoring communication effectively. As the internet's commercial and public use is relatively young, the primary users tend to be younger, tech-savvy, more educated, and professional.
Candidates recognize the cost-effectiveness of social media in reaching a broader audience without the extensive costs associated with traditional mass media. However, the convenience of sharing and receiving information on these platforms also presents challenges, such as the rapid and unchecked spread of misinformation. Recent studies suggest ways to mitigate the spread of fake news through crowdsourcing ratings and encouraging users to evaluate the accuracy of online content. These strategies could help improve the use of social media in political domains and beyond.