Final answer:
The publication of 'The Feminine Mystique' by Betty Friedan in 1963 was a significant factor in the rise of the feminist movement of the 1960s, sparking widespread discussion on women's roles in society and leading to the formation of the National Organization for Women (NOW).
Step-by-step explanation:
The publication of "The Feminine Mystique" by Betty Friedan greatly contributed to the rise of the feminist movement during the 1960s. This influential book, published in 1963, argued against the systemic sexism of that time, which preached that a woman's role was confined to the home and any deviation from this norm was viewed as unconventional. It sold three million copies within its first three years, reflecting its widespread impact. Betty Friedan not only brought attention to the discontent many American women felt but also became a catalyst for the formation of the National Organization for Women (NOW), further advancing the causes of second-wave feminism.