Question

How is the daily budget calculated for an insertion order with flight even pacing?

a) Total budget divided by the flight duration
b) Fixed amount per day regardless of flight duration
c) Based on predicted daily impressions
d) Adjusted manually by the advertiser

Answer 1

The daily budget for an insertion order with flight even pacing is the total budget divided by the flight duration to ensure an even distribution of ad spend over the campaign period. So, the correct answer is option a.

Step-by-step explanation:

For an insertion order with flight even pacing, the daily budget is calculated as total budget divided by the flight duration. This approach ensures that spending is distributed evenly over the course of the flight. Therefore, if you have a total budget of $1,000 and your campaign is set to run for 10 days, your daily budget would be $100 each day. This allows for consistent ad exposure over the specified flight period.

However, in practice, there might be slight deviations to account for changes in traffic, but the aim is to stick to the even pacing as closely as possible to avoid exhausting the budget too early or underspending by the end of the flight.

So, the correct answer is option a.