Question

How can you access a 1P audience list from a floodlight tag in DV360?

a) Utilizing the Floodlight Configuration tool
b) Extracting it from the creative code
c) Accessing it through the Audience Manager
d) Connecting via the DV360 dashboard

Answer 1

You can access a 1P audience list from a floodlight tag by connecting via the DV360 dashboard.

Step-by-step explanation:

To access a 1P audience list from a floodlight tag in DV360, you can connect via the DV360 dashboard. Here's how:

1. Log in to your DV360 account.
2. Click on the 'Audiences' tab in the left navigation panel.
3. Under 'Audiences', click on 'First-party'.
4. In the 'First-party audiences' section, you can find and access the 1P audience lists.

Through the DV360 dashboard, you can easily access and manage your 1P audience lists for better targeting and campaign optimization.