Question

What are two ways to troubleshoot a non-spending line item?

a) Adjust bid strategy or increase budget
b) Change creative format or pause the line item
c) Modify targeting or check for policy issues
d) All of the above

Answer 1

Two ways to troubleshoot a non-spending line item are adjusting bid strategy or increasing budget, and modifying targeting or checking for policy issues.

Step-by-step explanation:

Two ways to troubleshoot a non-spending line item in online advertising campaigns are:

1. Adjust bid strategy or increase budget: Sometimes a line item is not spending because the bid strategy is not optimized or the budget allocated is too low. To troubleshoot, you can try adjusting the bid strategy, like increasing bids or changing the bidding model, or increasing the budget to give more room for spending.
2. Modify targeting or check for policy issues: If a line item is not spending, it could be due to targeting restrictions or policy issues. You can troubleshoot by modifying the targeting criteria, ensuring they are aligned with the campaign goals, or checking for policy violations that may be causing the line item to be disapproved or restricted.

In summary, the correct options for troubleshooting a non-spending line item are b) Change creative format or pause the line item and c) Modify targeting or check for policy issues.