Final answer:
Imperfect information can make it difficult for a buyer and seller to agree on a price. A seller can overcome this by providing additional information or evidence to reassure the buyer.
Step-by-step explanation:
When there is imperfect information, it can be difficult for a buyer and seller to agree on a price. Imperfect information refers to a situation where one party has more or better information than the other, which can lead to uncertainty and mistrust. For example, if a buyer is unsure about the quality or condition of a product they want to purchase, they may be hesitant to agree on a price with the seller.
In such cases, a seller of goods can reassure a possible buyer by providing additional information or evidence to support the quality and value of the product. This can include things like product certifications, test reports, warranties, or independent evaluations. By providing these reassurances, the seller can help alleviate the buyer's concerns and build trust, making it easier for them to agree on a price.