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The owner should understand the broker's advertising policy, including the fact that a(n):

a) Disclosure of all property details isn't necessary
b) Large variety of fonts is encouraged
c) Misleading advertisement can be used
d) Use of fake testimonials is acceptable

1 Answer

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Final answer:

The correct answer is option c) Misleading advertisement can be used.

Step-by-step explanation:

The owner of a property should be well informed about the broker's advertising policy to ensure compliance with legal and ethical standards. In this context, it is vital to recognize that while a certain amount of exaggeration and ambiguous language could be permissible in advertising, certain practices must be avoided. Disclosures of all property details are not always necessary, but misleading advertisements and the use of false facts are prohibited. Similarly, using fake testimonials is unacceptable and could lead to legal consequences.

The Federal Trade Commission (FTC) plays a crucial role in checking factual claims and enforcing guidelines so that consumers can make informed decisions, encapsulated by the principle of 'Caveat emptor'—'let the buyer beware.'

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