Question

Allow buyers a chance to confer without the agent being present.

a) Respect buyer's privacy and decision-making
b) Establish authority over the decision
c) Avoid misunderstandings
d) Speed up the decision-making process

Answer 1

To reassure possible buyers facing imperfect information, sellers can provide warranties, obtain certifications, offer trial periods, and showcase customer reviews, all of which increase buyer confidence and reduce perceived risks.

Step-by-step explanation:

Sellers of goods can implement several strategies to reassure buyers when there is imperfect information. These strategies include providing warranties, obtaining certifications, offering trial periods, and displaying customer reviews. Warranties give buyers a form of security, signifying that the product is expected to function for a certain period or that reparations can be made if it does not.

Certifications from reputable institutions assure the buyer of the product's quality and adherence to industry standards. Trial periods reduce the buyer's risk by allowing them to test the product before committing fully. Lastly, customer reviews and testimonials provide a buyer with reassurance from other users' experiences, which can significantly influence purchasing decisions.