Final answer:
Web surveys have pros like convenience, cost-effectiveness, and real-time data. However, they also have cons like sampling bias, data integrity challenges, and technical limitations.
Step-by-step explanation:
Pros:
Convenience: Web surveys can be conducted online, making it easier and more convenient for participants to respond at their own pace and from the comfort of their own space.
Cost-effective: Conducting web surveys usually involves lower costs compared to traditional methods, such as printing and distributing paper surveys.
Real-time data: Web surveys allow for immediate data collection and analysis, providing researchers with real-time insights.
Cons:
Sampling bias: Web surveys may attract a specific demographic, leading to a biased sample that may not accurately represent the target population.
Data integrity: It can be challenging to validate the accuracy and authenticity of the responses received in web surveys, as there is no direct control over the participants' identities or the possibility of multiple responses.
- Technical limitations: Conducting web surveys requires ensuring compatibility across various browsers and devices, which can be challenging to achieve.