Question

As discussed in the chapter opening case, the Giants' new ticketing information systems is an effort to achieve which of the primary business objectives?

A) Improved decision making
B) New products and services
C) Customer and supplier intimacy
D) Operational excellence

Answer 1

The Giants' new ticketing information system aims to achieve customer and supplier intimacy, one of the primary business objectives. The correct option is C.

Step-by-step explanation:

The Giants' new ticketing information system aims to achieve customer and supplier intimacy, one of the primary business objectives. The correct option is C. The Giants' new ticketing information systems is an effort to achieve customer and supplier intimacy, which is one of the primary business objectives. This objective focuses on building strong relationships with customers and suppliers by enhancing communication and understanding their needs.

By implementing a new ticketing system, the Giants can gather data on customer preferences, purchase history, and feedback. This information allows them to tailor their offerings, provide personalized experiences, and improve customer satisfaction.

Additionally, the new system helps the Giants establish a closer relationship with suppliers. It allows them to efficiently manage inventory, track sales, and collaborate closely with suppliers to ensure timely deliveries and improved supply chain management.