Final answer:
PepsiCo's custom iPhone app likely improves delivery coordination, enhancing customer and supplier intimacy by streamlining processes, improving service levels, and allowing for better data collection to understand and meet market demands.
Step-by-step explanation:
Based on the case discussing mobile handhelds in the workplace, PepsiCo's custom iPhone app to coordinate deliveries enhances the business objective of customer and supplier intimacy. This app likely provides the company with a robust tool for managing logistics and improving communication between PepsiCo, its customers, and its suppliers. The deployment of such technology could help the company streamline its delivery processes, ensuring that products are delivered more efficiently and accurately.
This, in turn, enhances relationships with customers through improved service levels and with suppliers by enabling more precise and timely ordering, which can reduce errors and improve satisfaction. The iPhone app can also assist in the collection of valuable data, which could be used to understand customer preferences better, optimize inventory management, and ultimately tailor services to meet market demands more effectively.