Question

Which three actions would a Product Manager take to assess customer needs? (Choose three.)

a) Conduct surveys
b) Analyze competitors
c) Hold focus groups
d) Review financial reports

Answer 1

To effectively assess customer needs, a Product Manager can conduct surveys for quantitative data, hold focus groups for qualitative insights, and analyze competitors to understand customer expectations and market demands.

Step-by-step explanation:

To assess customer needs, a Product Manager may take several actions that could effectively gather information about what customers want and prefer. Some important actions include:

1. Conducting surveys - Surveys can be an effective way to gather quantitative data from a large number of customers and understand their preferences, pain points, and experiences with current products or services.
2. Hold focus groups - Focus groups allow for in-depth discussions and provide qualitative insights that can help uncover new ideas or deeply rooted customer needs that may not be apparent through surveys alone.
3. Analyze competitors - Understanding the competitive landscape can give insights into what similar products or services are offering and what customers might expect or desire from your product.

While reviewing financial reports can provide insight into the financial health or profitability of product lines, it does not directly assess the customer's nuanced needs or preferences.